Claims & Onderbouwing
In this page, you can find sources behind the most important sustainability claims in the Norm&Al campaign. If you have further questions, don’t hesitate to drop a message to any of our communication channels.
EPISODE: BACKSTAGE
Claim: “Eating more plant-based foods is one of the best ways to lower your climate impact”
Sources:
Poore, J., & Nemecek, T. (2018). Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), 987-992. (With additional calculations for the BBC’s food calculator provided by J. Poore on oat drink, almond milk, and rice milk.) https://doi.org/10.1126/science.aaq0216
World Resources Institute (WRI) (2019). Creating a Sustainable Food Future. A Menu of Solutions to Feed Nearly 10 Billion People by 2050. How to Sustainably Feed 10 Billion People by 2050, in 21 Charts | World Resources Institute (wri.org)
Actions to Transform Food Systems Under Climate Change by the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) Actions to Transform Food Systems Under Climate Change.pdf (cgiar.org)
EPISODE: NOT JUST FOR HIPSTERS
Claim: “Anyone can eat plant-based if they feel like being more sustainable and helping the planet out.”
Sources:
Poore, J., & Nemecek, T. (2018). Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), 987-992. (With additional calculations for the BBC’s food calculator provided by J. Poore on oat drink, almond milk, and rice milk.) https://doi.org/10.1126/science.aaq0216
World Resources Institute (WRI) (2019). Creating a Sustainable Food Future. A Menu of Solutions to Feed Nearly 10 Billion People by 2050. How to Sustainably Feed 10 Billion People by 2050, in 21 Charts | World Resources Institute (wri.org)
Actions to Transform Food Systems Under Climate Change by the CGIAR Research Program on Climate Change, Agriculture and Food Security (CCAFS) Actions to Transform Food Systems Under Climate Change.pdf (cgiar.org)
EPISODE: NORM’S OLD PAL MILK
Claim: (milk character): “You know what people are saying about me these days...
It’s all high carbon emissions this and, ehe, bad for the planet that...”
Sources:
a) Poore, J., & Nemecek, T. (2018). Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), 987-992. (With additional calculations for the BBC’s food calculator provided by J. Poore on oat drink, almond milk, and rice milk.) https://doi.org/10.1126/science.aaq0216