While East Asian taste explorations like matcha, mochi and hojicha have defined the last decade, Latin American flavours are now edging their way into global palates. As conversations around Latin American identity and repre­sen­tation grow, so does pride in heritage, along with curiosity from everyone else. 
People are streaming Spanish-language music more than ever while also trying tamales, tortillas and tomatillos. 

This momentum is especially exciting since there’s no single flavour that can represent it all. The incredible breadth of Latin American flavours is shaped by geography, migration and the family traditions tied to them. 

These cultural overlaps continue to evolve with each generation, creating new landscapes of taste exploration. 

We’ve seen a new kind of curiosity emerge through these cultural cross­overs. There’s a shift in attitude and a growing demand for drink experiences that are flavour-forward but also driven by heritage craftmanship. Horchata is the flavour of the moment, but fermenta­tion traditions like tepache are also taking off, supported by growing health- oriented interests – showing how local techniques are meeting modern beverage culture. Today’s customers demand bigger and bolder flavours. 

Preferably from their local coffee shop or bar, where rimmed glasses are making a comeback alongside classics like margaritas and other tequila-driven cocktails. This movement is energised by flavours that are vibrant and rich in heritage and cultural craft – and most importantly, they’re delicious! Eager to explore right away? The Tortilla & Agave Latte is a great place to start! 

Ro Roos,
Head of Beverage
Experience