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Your digital presence here is official proof that someone actually does read Oatly oatmilk cartons. Hooray! To thank you for totally proving our sales team wrong, we'd like to send you a small reward. If you're interested, please press the button below. Thanks for being cool.

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Bonus! Your passing interest in reading words about oatmilk just unlocked exclusive VIP access to a curated selection from the official oatmilk carton panel archives.

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Most companies think having a strong opinion means scaring away customers who think differently. We think it's a good way to make some new friends. For the record, we believe we should eat stuff we can grow instead of growing stuff to feed animals and then eat them. Everybody - regardless of spiritual beliefs, birth country, race, gender, sexual orientation or color of their nail polish - is of equal worth. The reckless pursuit of profits without any consideration for the well-being of the planet and the humans that live here should be considered a crime. Companies have as much Ie-sponsibility as politicians for building a society the rest of the world can admire.Bigfoot the legendary Sasquatch is real. Okay, that last one has nothing to do with Oatly and is just the personal belief of the guy writing this. Apologies, this package is not a place for personal reflection.
What kind of cows does oatmilk come from? Cows making oatmilk? Who on earth would ask such a question? Actually, many people would ask such a question, which might suggest that we have a little more work to do letting people know about the concept of oatmilk in general and its origins in particular. So just in case you didn't know already, oatmilk comes from no kind of cows at all (imagine mind-blowing, head-explod-ing gif here) but instead from the best and most considerate kind of oats, which are quite willingly turned into an oat-milk that is in general better for the climate than the milk made by cows (imagine another mind-blowing, head-exploding gif here. Pretty fascinating stuff to find on the side of an oatmilk carton we know, but you did. Congrats!
Dear Oatly: We buy your product but find the messaging on the Oatly carton offensive. Grow up and drop the silliness. Your customers are adults and appreciate information but not nonsense. – John. Hi John! It's John. Thank you for taking the time to write to us. The messaging on our packaging used to be exactly what you recommend - informative, serious, overly-adult. The problem was nobody ever noticed our packaging and therefore never read our messaging or knew that we make all the great products we do and therefore never ended up buying them. Hey, wait a second. Are you trying to trick us with your expert advice so nobody buys our products any more, eliminating the risk of future oatmilk shortages so you can be sure to find Datly every time you go to the store? That's a pretty clever tactic, but it won't work on us.
The POST MILK GENERATION is a non-profit mindset that works to inform the public about the health and sustainability advantages of eating a plant based diet. That's right, it is a state of mind that is both real and influential and not just a crazy t-shirt slogan that people are wearing around the festival scene during the summer. Well, it's that too. Anyway, if you would like to become part of this generation and pledge to keep things real in the future then feel free to get started today with your temporary membership card. Cut it out and carry it with you wherever you go.
Oatly was founded on the simple idea of bringing change and transparency to existing food systems that are currently responsible for about a third of all global greenhouse gas emissions, roughly half of which come from the animal-based food sector. Our thought was to offer oat-based options so amazing and enjoyable to experience, that you wouldn't feel you had to compromise when choosing them over conventional animal-based products. This of course could potentially trigger a shift to a world where we all work together to protect the viability of this amazing planet we live on. If any of this makes sense, then give this product a try and if not well perhaps you could also give this product a try and see if you like it for what is, which if you do, would mean a total win-win for everyone•
If oatmilk really helps the planet, can I just pour it directly into the Earth? Technically, you can! In fact, you can basically do anything you want as long as you keep things legal. However, pouring oatmilk straight into the soil of the Earth in an attempt to do something good for the planet would be, sorry to say, unproductive. It's true that on average oatmilk has a lower climate impact than cow milk and in comparison is, in general, better for the climate overall. And oatmilk can be an effective gateway, helping people transition to a more plant-based diet without it feeling like a compromise. But pouring oatmilk directly into the Earth will only result in needing to buy another carton of oatmilk, which might make our sales team happy, but seriously, they need to work a little harder to find happiness in my opinion.
Who was it that said a question is the capsule for its own answer? No idea, but wouldn't it be great for the evolution of our collective knowledge if answers to the most curious questions came in the form of a new, curious question? We don't know, what do you think? Is your company anti-cow? Are you saying dairy companies are pro-cow?
DO I NEED TO PRACTICE OR PREPARE FOR OATMILK? Obviously when trying something new for the first time like swagg bouncing or oatmilk, it's natural to want to succeed. Luckily oatmilk is not swagg bouncing in a number of ways, most notably it not being an internet dance phenomenon that demands rhythm, coordination and a vlogger tripod set-up to master. It was invented almost 30 years ago by us in Sweden as a plant-based alternative to cow milk, with the intention of providing both maximum nutritional value and minimum environmental impact. But maybe its finest attribute is that it is relatively low-risk to try and if for some reason it doesn't work for you the first time, no worries, you can always invest in a 10 week performance-based online oatmilk preparatory training program prior to your second attempt, so you should be fine.
Just so you know, we are none of the above. We are just a really really really good oatmilk. If you are not into the concept of oatmilk, then we are going to taste like a boring oatmilk. But if you are into the concept of an oat-milk, then we are going to taste like a really really really great oatmilk, because we are the ones who made the first oatmilk 25 years ago in the south of Sweden (when it was uncool to be making oatmilk) and we have been improving the way we turn a kernel of oats into liquid while keeping all the nourishment intact ever since. So, if you happen to be shopping for groceries some day and stumble across this package, please feel free to try one. Just don't expect to be blown away with a reality-defying adjective, because honestly, we are just an oatmilk.
IS OATMILK ONLY FOR INDOORS OR CAN I USE IT OUTSIDE TOO? It might sound counterintuitive but oat-milk can basically be used anywhere, except maybe while you are taking snorkeling lessons at the neighborhood pool. If you're looking for more specificity, oatmilk is perfectly suited for a bowl of cereal on the sofa or with cupcakes in the park, or in one of those green smoothies after a monster stairmaster sesh. There's a ton of other advantages to oatmilk too, like in general just being better for the climate than cow milk while simultaneously being a perfect 1:1 swap in your favorite recipes. I could go on and on but my art director gets annoyed when there is too much copy, apparently it makes the package look less "cool", so sentence over now.
So most of our packaging sides actually have an idea behind them. You know, something that we want to say about what we do (like turning oats into liquid). Unfortunately, this one doesn't. Have an idea behind it, that is. All it has is a powerful headline that is hand-drawn by Lars, the art director who draws all of the crazy graphics on our packages by hand, in a typeface that slightly resembles the one on the dollar bill but not enough so that you would actually notice it unless we gave you a hint. What this packaging side has, is the ability to feel confident and secure that what you will find inside this carton is made to be experienced first hand, and that once you do, there is a very good chance you will subscribe to the legitimacy of the headline, and then the time you spent trying to get through this long-winded and unfocused copy will have resulted in a solid investment.
"Stick to oatmilk." We get it often, "why don't you just shut up about what you think and focus on your own products." Well if your only reason for being is to make money for your share holders, than that is a generic and safe strategy, but it is certainly not ours. If you want to build a better society for people and work to ensure that the planet we live on continues to live past our limited time here, then it makes perfect sense to share what we think is important, like treating people equally and fairly, producing food that is nutritional and sustainable, and opting for plants over animals, as a source of nourishment. If that's not something you are into, that's okay. Freedom is such a wonderful thing•
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