Check your DMs.

t’s our advice to you. Because sometimes, when you’re mindlessly managing the Instagram feed for a Swedish oat drink company, London’s most legendary rapper drops you a message about custard.

Six months in the making—brilliant collabs take time—Giggs and Oatly are bringing cake and custard to the streets of London (and beyond). It’s a partnership born out of a mutual love for a classic dessert…and a shared inability to digest dairy.

etween that first DM and now, lots of convos were had about cake and custard. Giggs professed his love for Oatly’s non-dairy version, asked why it was so damn hard to find, and suggested stuff like “bakeshop takeovers.” Oatly took notes and confidently said things like, “Cake and custard kits? Yeah, we have a guy for that.” Our Rolodex is deep, folks.

Now we’re bringing this work—and our really f*cking delicious non-dairy desserts—to you. Feel free to hit us up in our DMs with questions; we still check them from time to time..

Limited Edition Cake & Custard Kit by Giggs

We reserved a small batch of limited edition kits for those who missed the drop. Get your name on the list. 

t’s the very oat-based vanilla custard that brought us all here today. This Giggs favorite is perfect for late-afternoon cake and custard, mid-morning cake and custard, a midnight snack, a pre-dinner bite … you get the point. Whip it up for amazing fluffiness and pour it over just about anything (at any time of day). Find out more about the product here.