Things we do
Brainwashing
You’ve probably seen these adverts plastered all over your city or television and thought, “I can’t tell if I hate these or love these, but I’m intrigued by this oat stuff they speak of.” Well, that’s sort of what we were going for.
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Oatly x Nespresso
Try the new Nespresso Oatly Barista Edition Coffee Capsules! Made for oat drink lovers, with rich, biscuity notes, they pair perfectly with Oatly’s oat drink. Exclusively for Nespresso Vertuo machines. Limited edition!
brainwashing • 14 Jan 2025
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Custard by Giggs
Check your DMs. It’s our advice to you. Because sometimes, when you’re mindlessly managing the Instagram feed for a Swedish oat drink company, London’s most legendary rapper drops you a message about custard.
brainwashing • 15 Nov 2024
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How to do the Blind Taste Test!
Maybe you love Oatly in coffee when you don’t know it’s Oatly? There’s only one way to find out: by doing a blind taste test. Find out how do to it here!
brainwashing • 6 Mar 2025
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Malibu
Oatly and Malibu - The collaboration no one asked for. Find out here where to try Piña Oatlada, our new Piña Colada flavored Soft Serve this summer.
brainwashing • 11 Jul 2024
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A Wisconsin Supper Club Swaps Dairy With Oatly
We visited The Duck Inn Supper Club in America's Dairy State and made Oatly grasshoppers and creme brûlées. Surprisingly, no chaos ensued and we made it out alive.
brainwashing • 16 Nov 2023
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We Swapped Dairy for Oatly at a Diner in Louisiana
We convinced a Louisiana diner to swap dairy with Oatly in their most popular dishes. Almost everyone enjoyed the Oatly jambalaya and crawfish fettuccine, except for a few individuals who asked to be removed from the video.
brainwashing • 18 May 2023
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Thanks milk, we’ll take it from here
Our new plant-based drinks can be used the same way as milk.
brainwashing • 6 Apr 2023
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Will It Swap
The best cooking show about people replacing dairy with oat products on the Internet. Stream season one now!
brainwashing • 26 Sept 2022
Claims & Substantiation
Norm&Al claims & substantiation
brainwashing • 13 Jan 2022
Printing Instructions
Norm&Al printing instructions
brainwashing • 13 Jan 2022
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THE NEW NORM&AL SHOW
The Oatly Department of Puppet Shows presents…THE NEW NORM&AL SHOW. A show designed to help society make the switch to plant-based eating using puppets.
brainwashing • 13 Jan 2022
Milk myths
Is everything you have learnt about cow's milk true? Since Finland has the world's highest milk consumption, it was about time to find out.
brainwashing • 2 Jul 2021
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Help dad
Dads are the best, except when it comes to eating and drinking sustainably, in which case, dads are the worst. But there is help!
brainwashing • 1 Mar 2021
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Oatly Department of distraction services
When COVID struck the world in 2019, our creative department, known as the Oatly Department of Mind Control, momentarily lost all interest in trying to sell you our oat drink. Instead, we focused the few skills we actually possess on the birth of the ODDS.
brainwashing • 17 Mar 2020