OATLY WHO
OR…
THE OBLIGATORY
“ABOUT US”
SECTION OF AN OAT
DRINK COMPANY’S
WEBSITE
For three years, this “Oatly who?” page was a rambling 2,000-word article that tried to explain Oatly’s reason for existence. It read like it was written by a 10-year-old. And not just any 10-year-old, but one who loved to recklessly experiment with random punctuation, misspellings, and offensively long run-on sentences.
That 10-year-old child—stuck inside the body of an adult freelance copywriter—was wrong.
People do in fact come here. The team that manages our website told us thousands of people visit the page every month, though half of them from the same IP address in a country we haven’t heard of.
So for the people and the bots who need answers, here it goes…
We’re a Swedish food company that makes delicious products from oats, which in turn makes it easier for people to live lives that are less taxing on the planet and their bodies. The Swedish part may or may not be important, depending on what you think of Swedes. But the latter part—our bodies, our planet—is essential to our existence.
Nearly 70 percent of the world’s population has trouble digesting lactose. If you’re reading this and nodding along—and making audible “mmm-hmmm” sounds and saying things like “Preach!” and “I feel seen!”—you probably know what we’re talking about.
Then there’s the planet. It’s in trouble. And part of that problem derives from a broken food system that recklessly taxes the world’s resources. The global food system is responsible for one-third of global greenhouse gas emissions, with about 50 percent of that coming from animal agriculture industries. We’ll spare you the list of incredibly depressing facts and the whole “cows producing methane” speech, but take our word for it … it’s bad. If you do want to hear the speech, please join one of our employees at their family Midsommar celebration, where after a few drinks they’ll inevitably give the whole “Dairy is Killing the Planet” TedTalk to their stubborn relatives.
That’s why we can’t keep relying on the decades-old dairy industry to shove their little drinks and foods at us. Oatly, as you may have guessed from the name, is made from a super sustainable crop: oats. According to a recent study from our U.S. team, Oatly Original Oat Drink produced and sold in the U.S. has a 49 percent lower climate change impact and nearly 80 percent lower water consumption compared to comparable cow’s milk.
We’re 350 words in and we still haven’t mentioned the most important part. (Our copy editor left two months ago for a silent yoga retreat and there’s no sign of her return.) Oatly’s drinks, spreads, ’gurts, and desserts taste delicious. Like, insanely delicious. Sometimes people taste an Oatly product and are so overwhelmed by its level of deliciousness, that it leaves them questioning their very concept of taste.
Honestly, we have a whole wing of nerds—excuse us, food scientists—who’ve devoted their lives to making the tastiest Oatly products the planet has ever seen. And, yes, taste is subjective and hard to convey on a webpage, but you’ll have to take our word for it. When has a multinational, publicly traded food company ever lied to you?
So, now you’ve learned a bit more about our strange, possibly Swedish, oat drink company. You’re probably thinking, “How can I learn EVEN more?” Luckily we’ve spent the better part of the past decade talking—and singing—about the work we do, the products we make, and people we’ve pissed off along the way. Please make our web team proud and spend the rest of your waking hours browsing this website.
Source: https://www.niddk.nih.gov/health-information/digestive-diseases/lactose-intolerance/definition-facts