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Things we do

Brainwashing

You’ve probably seen these adverts plastered all over your city or television and thought, “I can’t tell if I hate these or love these, but I’m intrigued by this oat stuff they speak of.” Well, that’s sort of what we were going for. 

Thanks milk! We'll take it from here

Thanks milk, we’ll take it from here 

Our new plant-based drinks can be used the same way as milk.
brainwashing • 6. huhtik. 2023
Will It Swap

Will It Swap

The best cooking show about people replacing dairy with oat products on the Internet. Stream season one now!
brainwashing • 26. syysk. 2022

Väittämät & lähteet

VÄITTÄMÄT & LÄHTEET
brainwashing • 13. tammik. 2022

Printing Instructions

Norm&Al printing instructions
brainwashing • 13. tammik. 2022
THE NEW NORMANDAL SHOW

THE NEW NORM&AL SHOW

The Oatly Department of Puppet Shows presents…THE NEW NORM&AL SHOW. A show designed to help society make the switch to plant-based eating using puppets.
brainwashing • 13. tammik. 2022

Milk myths

Is everything you have learnt about cow's milk true? Since Finland has the world's highest milk consumption, it was about time to find out.
brainwashing • 2. heinäk. 2021

Help dad

Dads are the best, except when it comes to eating and drinking sustainably, in which case, dads are the worst. But there is help!
brainwashing • 1. maalisk. 2021
Oatly Deparment of distraction services

Oatly Department of distraction services

When COVID struck the world in 2019, our creative department, known as the Oatly Department of Mind Control, momentarily lost all interest in trying to sell you our oat drink. Instead, we focused the few skills we actually possess on the birth of the ODDS.
brainwashing • 17. maalisk. 2020

Ditch Milk

If there were reactions when we asked people to stop doing something we've been doing for the past 6000 years? You get one guess.
brainwashing • 1. maalisk. 2019

Google Milk

What if you're banned by court from comparing oat drink and cow's milk? Well, you can always have people find out the truth for themselves.
brainwashing • 1. toukok. 2016