Things we do
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Tastes Like Miami
To honor some of Miami’s biggest legends, we made them coffee drinks out of the trunk of an old car. It went over surprisingly well.
stories • Apr 7, 2025
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Oatly x Nespresso
Try the new Nespresso Oatly Barista Edition Coffee Capsules! Made for oat drink lovers, with rich, biscuity notes, they pair perfectly with Oatly’s oat drink. Exclusively for Nespresso Vertuo machines. Limited edition!
brainwashing • Jan 14, 2025
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How to do the Blind Taste Test!
Maybe you love Oatly in coffee when you don’t know it’s Oatly? There’s only one way to find out: by doing a blind taste test. Find out how do to it here!
brainwashing • Apr 4, 2025
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The Dairy-Free Tour
EF Pro Cycling agreed to ride the Tour de France Femmes dairy-free and then foolishly allowed us to film it.
initiatives • Oct 29, 2024
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Bring Oatly to Your Campus
Oatly salespeople are eager to bring oat stuff to university campuses. Invite them for a visit — the kids will love it.
stories • Sep 2, 2024
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Enter the Dairy Deprogramming Zone
Where harsh truths about Big Dairy come with a cup of Oatly Soft Serve.
stories • Jul 9, 2024
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The Giant Oatly Carton
From Texas baseball stadium to high-school theater department, follow along as we give away an enormous marketing prop.
stories • Jan 18, 2024
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Oatly Does the Golden Spurtle
What do you do when you’re Oatly and you discover that there’s a World Porridge Making Championship in the Scottish Highlands? You show up.
stories • Dec 6, 2023
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A Wisconsin Supper Club Swaps Dairy With Oatly
We visited The Duck Inn Supper Club in America's Dairy State and made Oatly grasshoppers and creme brûlées. Surprisingly, no chaos ensued and we made it out alive.
brainwashing • Nov 16, 2023
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Caroline Schiff Cooks with Oatly
The New York pastry chef came up with three fall recipes that feature Oatly, and they’re delicious. Trust us—we tasted them.
stories • Nov 6, 2023
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The Oatly Dragster
When we learned an old dairy truck in Illinois had been mutated into a dragster, we asked a simple question: Will Oatly make it faster?
stories • Jul 12, 2023
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We Swapped Dairy for Oatly at a Diner in Louisiana
We convinced a Louisiana diner to swap dairy with Oatly in their most popular dishes. Almost everyone enjoyed the Oatly jambalaya and crawfish fettuccine, except for a few individuals who asked to be removed from the video.
brainwashing • May 18, 2023
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climate footprint challenge
Are you a dairy company? Have you calculated your climate footprint numbers so people can understand the impact of what they’re pouring in their coffee or cereal? If so, apply here for the amazing opportunity to get a free ad for your climate footprint number, courtesy of Oatly.
brainwashing • Apr 27, 2023
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The Mysteries Locked Inside Nordic Seed Vaults
Oatly wants to uncover what those mysteries say about oats. So does the Nordic Genetic Resource Center. Can you guess what happens next?
stories • Apr 17, 2023
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37 Oatly ads for Minor League Baseball
Here are 37 different Oatly ads we wanted to run in Minor League Baseball stadiums but couldn’t because the sign they gave us was too small. So we made that sign an ad for these ads.
brainwashing • Apr 11, 2023
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Dairy-Free at the Berlinale
When a big international film festival takes away dairy milk, how do its attendees react? By not really noticing, it turns out.
stories • Mar 15, 2023
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Everything You Want to Know About Oatly’s Secret Lab in Philadelphia
Except what I can’t tell you.
stories • Feb 9, 2023
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Lunch With Al
He’s been eating Jewish deli for more than 80 years. We asked him to try vegan corned beef. This is what happened.
stories • Jan 27, 2023
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Long Ago, Horses Were Tractors and Oats Were Gas
It’s about American farming in the early 20th century. Read on, it’ll make sense soon.
stories • Jan 13, 2023
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What We Learned at COP 27 (and What We Didn’t)
The food system finally played a key role, but our esteemed Oatly correspondent was left wanting more.
stories • Jan 10, 2023
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When an Oat Latte Is Illegal
A barista just had to smuggle oat drink into a coffee competition. It shouldn't be this way.
stories • Nov 28, 2022