Things we do
Initiatives
“We only do oats” is a fun little slogan we say around the office, but it’s not 100% true. A lot of the time we’re committing ourselves to projects that go way beyond making and selling oats.
:format(webp))
The Dairy-Free Tour
EF Pro Cycling agreed to ride the Tour de France Femmes dairy-free and then foolishly allowed us to film it.
initiatives • 29 Oct 2024
:format(webp))
The SCA outdated rule
The SCA continues to insist that in its World Barista Championship competition baristas must use cow’s milk when preparing drinks. This makes us wonder: what year is it?
initiatives • 21 Sept 2022
:format(webp))
Babelsberg
What happens when pro-footballers switch to a plant-based diet? We teamed up with some real scientists, some proper institutions and German football club, SV Babelsberg 03, for an 8-week pilot study.
initiatives • 13 Sept 2022
:format(webp))
How to turn leftover oat waste into renewable electricity
Oatly is recycling leftover oat waste into renewable electricity in New Jersey.
initiatives • 30 May 2022
:format(webp))
Silent Barista
One oat drink company's quest to train a new and inclusive class of Chinese baristas.
initiatives • 2 Dec 2021
:format(webp))
The race to grow the world's greatest oat
It's not rocket science... it's better
Rocket scientists get a lot of credit. But don’t be fooled by their over-the-top launch celebrations or their fancy mission control rooms
initiatives • 9 Nov 2021
:format(webp))
Farmer seeking farmer
How can we feed more people using the same earth? Farmer Adam Arnesson and his colleagues decided to answer the question.
initiatives • 2 July 2021
Stop Plant Based Censorship
Can people mistake oat drink for being milk, really? We decided to find out - and to let the EU know the result. If they listened? Yes!
initiatives • 1 May 2021
:format(webp))
Hey Food Industry
If you request that the whole food industry starts showing their products' climate impact, you should start by doing it yourself, right?
initiatives • 1 May 2019
:format(webp))
Resurrecting Oats in the US
And how a daring group of corn and soy farmers are bringing back the Midwest’s soil with an old idea.
initiatives • 1 Aug 2018