The F.A.R.M. logo

 *Or the Future Agriculture Renovation Movement.** 

 **It’s a mouthful, but in a nutshell it’s about working with farmers toward goals in regenerative agriculture. (More on that later.)*** 

 ***And, yes, “regenerative” and “renovation” are similar words, which makes the acronym hard to remember. We understand.**** 

 ****But we’ve committed to it at this point, so there’s no turning back—and we’ve chosen to be comfortable with that reality.