*Or the Future Agriculture Renovation Movement.**
**It’s a mouthful, but in a nutshell it’s about working with farmers toward goals in regenerative agriculture. (More on that later.)***
***And, yes, “regenerative” and “renovation” are similar words, which makes the acronym hard to remember. We understand.****
****But we’ve committed to it at this point, so there’s no turning back—and we’ve chosen to be comfortable with that reality.